Loftie
Loftie Smart Alarm Clock (Black) – Men’s Home Wellness Tech
### Overview
The Loftie Clock is both an alarm and an evening wind-down sound machine, equipped with a nightlight and a library of meditations, sounds, and stories to listen to before bed. Its core philosophy is simple: better sleep starts when your phone stays out of the bedroom, bringing you all the features you need without the screen-time distractions that steal your rest. It has been featured by TIME, The New York Times Wirecutter, and the MoMA Design Store for its thoughtful approach to sleep tech.
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### Standout Features
- **Two-Phase Alarm System:** A gentle ambient wake-up sound first rouses you from sleep, then a distinct get-up chime serves as the definitive alert to start your day. - **100+ Built-In Sleep Sounds:** The clock includes over 100 sleep sounds — white noise, nature sounds, and guided meditations — all free to use with no subscription required. - **Blackout Mode:** The clock display has a complete blackout mode with no light leakage, for a completely dark sleeping space. - **Bluetooth Speaker:** The clock doubles as a Bluetooth® speaker so you can doze off to your own playlists or podcasts. - **Backup Battery:** It has a backup battery that will keep your clock running and ensure your alarm goes off even if your power goes out overnight. - **App + Offline Flexibility:** Initial setup requires the Loftie app (iOS or Android) and a 2.4 GHz Wi-Fi connection, but once set up, you can enable Offline Mode and use it without Wi-Fi — and it can also be controlled through the app.
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### Who It's For
The Loftie stands out because it doesn't require a phone for full functionality, making it ideal for those who want to keep their phones out of the bedroom at night. It's a strong fit for wellness-minded individuals — particularly those who struggle with morning grogginess or find themselves doom-scrolling before bed. If you're looking for a reliable, well-designed alarm clock that makes getting out of bed feel less stressful, the two-phase alarm system, physical controls, and backup battery make it a great bedside companion.
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### Important Considerations
- **Price:** At around $149, the price tag is a lot to stomach compared to conventional alarm clocks, so it's best suited for buyers who genuinely prioritize sleep wellness. - **Optional Subscription:** Loftie+ is an optional membership that adds custom wind-down routines, extended sleep tracks, and exclusive bedtime stories; the subscription starts at $5.99/month after a free trial, though all core functions work without it. - **Not a Sunrise Alarm:** The Loftie Clock is not a sunrise alarm — however, the nightlight can be set to turn on with your alarms if you want a light-based element to your wake-up. - **Learning Curve:** Buttons and navigation are simplified but may take a bit of time to get used to.
Seen at 2 retailers from $169.99 to $199.99 as of 2026-06-16. Prices change — check the retailer for the current price.